We are Growing: Join Rflect as Founding Account Executive

Our Mission

At Rflect, we believe the most important infrastructure for the 21st century isn’t technical, it’s human. The capacity to reflect, to develop self-awareness, and to act from a place of genuine values rather than reactive habit: these are the foundations of meaningful work, healthy institutions, and a functioning society.

We started inside universities, embedding reflection and assessment into coursework at leading DACH institutions, and what we found energized us: when you give people the structure and support to reflect, they actually grow. The data this generates reveals something institutions have never had before: a real picture of how their students are learning and experiencing their learning journeys.

That’s just the beginning. The same infrastructure that transforms a student’s semester can transform how any organisation understands and develops its people. We are building the foundational layer for human development, starting with universities, and expanding from there.

The Strategic Opportunity

We already have contracts with over 35 universities in Europe. These accounts are expanding. Faculty-level deployments are becoming institution-level conversations. And all universities across Europe and beyond are beginning to face the same pressures to stay relevant in the age of AI which our customers are trying to solve.

We are at the inflection point where founder-led selling must evolve into a scalable commercial motion. The Founding AE will be the architect of that motion.

Why This Role Is Unique

• You will work directly and daily with the CEO, not reporting to a Sales VP you never see
• You will help define the GTM strategy, not execute a predefined one
• You will have substantial equity in a company at the stage when equity is worth fighting for
• You will be selling into one of the most interesting institutional transitions of our generation
• You will be the first commercial hire: the person who every future salesperson is hired around

What You Will Do

• You will help us create the leader of a new market segment by sourcing and closing enterprise deals.
• Build and qualify a pipeline of target universities across DACH and wider Europe alongside the CEO
• Run discovery conversations with senior institutional buyers — Deans, Pro-Vice-Chancellors, Heads of Student Success, Accreditation Leads
• Test and iterate on commercial messaging across different entry points and buyer personas
• Convert qualified pipeline into closed deals, with a focus on land-and-expand accounts
• Build the foundation of a repeatable sales motion — the playbook future hires will follow
• Expand existing university accounts in collaboration with the customer success function

The Candidate We Are Looking For

You have 3-7 years of commercial experience in B2B SaaS, with a track record of closing enterprise deals. You have ideally sold into universities or complex institutional buyers before. You would rather write the playbook than follow one. You are genuinely curious about how institutions make decisions, what pressures university leaders face, and how technology can change the way learning is understood and measured. You love selling and closing deals. Ah, and AI is a key enabler of how you work.

You do not need to be told what to do next. You create your own structure. You are a detective, not a messenger. You listen more than you talk in the first meeting. And when you do talk, people lean in.

People of all genders and backgrounds are welcome to apply. Fluent English is a non-negotiable, excellent German is an almost must-have. Ideal location is DACH, Benelux, Scandinavia, and you should have a willingness to travel frequently.

Compensation

• Base: €85K-95K TBD
• OTE: 1.5–2x base with uncapped upside above quota
• Equity: 0.75%-2% with 4-year vest and 1-year cliff
• Flexible remote working with regular travel to university campuses
• Conference and professional development budget

How to Apply

• You have secured your first 20-minute call with a Pro-Vice-Chancellor focused on institutional risk and student retention. What three strategic questions would you prioritise asking in that conversation, and why those three, to rapidly qualify and define the most valuable entry point for a large-scale engagement?

Then complete our short application form with your Loom link, LinkedIn profile. You will also be asked to write a few sentences why you are the right one for this role. We will review all Loom submissions within 5 working days and respond to every applicant.

@Recruiters: no need to reach out. We will do this one alone.